Teavana's new labels

At the end of last year, the local Teavana store got a major facelift. Now the teas are no longer hidden behind the register, but can instead be browsed by buyers. I am assuming that similar changes are happening across the other Teavana stores in the US. Yesterday I discovered that I was running low on my favorite mint tea, so I went to the store to actually buy something for the first time since the remodel. What I found out is that in addition to changing the appearance of the store, they also changed the labels that they print Continue Reading

Material matters

Signs of all sorts surround us. Some are good and clear, such as most of street signs, while others can be hard to read and confusing. However, typography is not the only thing that makes a good sign. It is true that bad typography will likely make it bad, but that is not my point today. What sometimes matters even more is the appropriateness of typography. Scale and material are two of the most important factors in this regard. For instance, using type that is too ornate or otherwise hard to read on a small plaque is a bad idea, Continue Reading

Last, fast or fart?

I was staying at a boutique hotel in Cambridge, MA. It was all nice and cozy, and there were some elegant flyers on my bed when I arrived. I was browsing through them idly, and then... and then I saw this one. I've shown it to several people, and they all read it as "the last lane". When I first saw it, I thought it said "the fart lane". I guess the latter just goes to show how tuned my mind is to seeing awful things :D However, no matter what word you see, it is still really hard to Continue Reading

License plate legibility

Every time I traveled to California, I would always look at the license plates and think to myself: "Yikes, this typeface is so ugly!" Of course, it would be unfair just to say that something is ugly, so I tried to figure out what it was that I didn't like. Letter Q was definitely something that bothered me, but otherwise it was hard to pinpoint any particular flaw. I would think about this on and off until one day realization hit me while I was waiting for my bus in Bellevue, WA. The bus was late, and I was bored, Continue Reading